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by Vilém Flusser
Translated by Rodrigo Maltez Novaes
Edited by Siegfried Zielinski
September 18th, 2013
Table of Contents
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Philosophical reflections on the relations between nature and culture.

In Natural:Mind, published for the first time in 1979 in São Paulo, Brazil, Vilém Flusser explores the paradoxical relation between the concepts of nature and culture through a lively para-phenomenological analysis of natural and cultural phenomena. Can culture be considered natural and nature cultural? If culture is our natural habitat then do we not inhabit nature? These are only some of the questions that are raised in Natural:Mind in order to examine our continual redefinition of both terms and what that means for us existentially.

Always applying his fluid and imagistic Husserlian style of phenomenology, Flusser explores different perspectives and relations of objects from everyday life. The book is comprised of a series of essays based on close observations of familiar things such as paths, valleys, cows, meadows, trees, fingers, grass, the moon, and buttons. By focusing on things we mostly take for granted he manages not only to reveal some aspects of their real and obscured nature, but also to radically change the way we look at them. The ordinary cow will never be same again.

Vilém Flusser (1920–1991) was born in Prague, emigrated to Brazil, and later adopted a stateless position in defining himself as a “citizen of the World.” From this groundless frame of reference, Flusser advanced his dialogic philosophy in several languages and is increasingly recognized as one of the most influential thinkers of digital and global culture.
Rodrigo Maltez Novaes is a translator and research fellow at the Vilém Flusser Archive as well as a doctoral candidate at the Universität der Künste in Berlin.

ArtForum: September 2013 - Natural:Mind - "Cows"

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Details Paperback | 143 pages | 4.9 x 7.625" | Letterpress Cover | Cover Design by Jason Wagner

Tags: Theory and Philosophy, Fall 2013, Vilém Flusser